Direct Sourcing
Improve Trading Efficiency
Every year we send procurement specialists to growing areas around the world. We believe in building relationships directly with growers to enhance our understanding of the product. We take care of the process from production, harvesting, post-processing, logistics, and distribution. We also provide real-time crop and market updates to our customers, and introduce the latest products that appeal to the consumers’ taste. We believe that a long and sustainable relationship with growers and mother nature will lead to the best products for our customers. We source directly from more than 20 regions, including Chile, Argentina, Uruguay, Ecuador, the United States, Canada, Mexico, New Zealand, Australia, Spain, Italy, France, South Africa, Egypt, Israel, India, Japan, Thailand and Taiwan. We also established local sourcing offices in Chile, Egypt and the United States.
Category Management
Capture Key Market Trends
We help our customers manage their product categories by combining the latest consumer trends and what’s available around the world, leveraging 30 years of expertise to provide valuable foresight. Our key account teams utilize their understanding of our customers’ characteristics to devise product strategies that drive sales and attract new consumers. With over 45 product categories and over 500 skus, our goal is to enable our customers to serve the consumers better with wide varieties and a year round supply of fresh and exciting products.
Logistic and Custom Clearance
Ensure Freshness End to End
We strive to find the best solution to safeguard our product from point A to point B. Through chartered flight service from our main country of origins, we improved the transit time and arrival temperature significantly compared to traditional transportation methods. We have also partnered with many custom clearance agencies around the country to expedite clearance process and provide cross-country logistic network. Cold-chain is the utmost important factor in prolonging the freshness of our product and that’s why we invest heavily in building our own distribution centers in every city we serve. We have been the champion of direct import to many inland cities in China including Chengdu, Wuhan, Hefei, Zhengzhou and Ningbo. We believe the growth potential in these regions is tremendous if we can solve the logistic problem successfully.
Value Add Service
Repacking, Fresh Cut, Ripening and Much More
We have an in-house design team dedicated to provide customized packaging solutions according to our customers’ requirements, whether it’s for large format, daily consumption or holiday gifting. Our team understands the unique aesthetics that appeal to the target consumers, and we also provide ready-to-eat fresh cut products for the busy but health conscious lifestyle. All of our products are in compliance with the local food safety requirements. In addition, we have established ripening facility in Guangzhou and Shanghai to provide ready-to-enjoy avocado, kiwi, mango, etc.
Distribution and Transportation
Care Deeply Before Delivery
Our customers values reliability as their top priority for supply chain partners, and that’s why consistent delivery, quality and wide selection of products are at the heart of our service. We also strive to help our customers and supply partners expand quickly with highest level of care taken at each step of the distribution process. We have implemented state of the art traceability system that tracks each shipment from port to store, and we have also build a fleet of refrigerated trucks with real-time temperature monitors to ensure integrity of the cold chain.